The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 16, 2011
Filed:
May. 18, 2007
Sihem Amer Yahia, New York, NY (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Utkarsh Srivastava, Santa Clara, CA (US);
Erik Vee, San Jose, CA (US);
Prashanth Bhat, Sunnyvale, CA (US);
Sihem Amer Yahia, New York, NY (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Utkarsh Srivastava, Santa Clara, CA (US);
Erik Vee, San Jose, CA (US);
Prashanth Bhat, Sunnyvale, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The system includes a query engine and an advertisement engine. The query engine is configured to receive a query from the user. The advertisement engine generates advertisement results corresponding to the query. The advertisement results are selected from entries in an advertisement database, where the entries include predicate values corresponding to a domain. The advertisement engine generates a diverse advertisement result that is a subset of the database entries that match the query. The diversity result varies at least one predicate by selecting entries for the list that include a proportional representation of each available predicate value in the database that matches the query.