The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 16, 2011
Filed:
Dec. 27, 2006
Alvaro Bolivar, Santa Clara, CA (US);
Raghav Gupta, Sunnyvale, CA (US);
Ken Sun, Palo Alto, CA (US);
Alec Reitter, Palo Alto, CA (US);
Alvaro Bolivar, Santa Clara, CA (US);
Raghav Gupta, Sunnyvale, CA (US);
Ken Sun, Palo Alto, CA (US);
Alec Reitter, Palo Alto, CA (US);
eBay Inc., San Jose, CA (US);
Abstract
A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to obtain information related to user activity on a host site and to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords, and a contextual advertiser to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site.