The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 09, 2011
Filed:
Jun. 27, 2002
Applicant:
Suresh P. Babu, Cupertino, CA (US);
Inventor:
Suresh P. Babu, Cupertino, CA (US);
Assignee:
Microsoft Corporation, Redmond, WA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 60/32 (2006.01); H04N 60/33 (2006.01);
U.S. Cl.
CPC ...
Abstract
A television server generates a metadata map that represents relationships among media content description data based on viewing patterns of multiple viewers. The television server sends the metadata map to a client device. The client device targets advertisements to a viewer based on the metadata map and a recent viewing history of the viewer.
Babu, Suresh. (2011). Metadata mapping to support targeted advertising (U.S. Patent No. 7996862). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/7996862
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile