The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 02, 2011
Filed:
Jun. 20, 2007
Guy Cherry, Beaverton, OR (US);
Joseph R. Matarese, Portland, OR (US);
Andrew J. B. Poole, Louisville, CO (US);
Guy Cherry, Beaverton, OR (US);
Joseph R. Matarese, Portland, OR (US);
Andrew J. B. Poole, Louisville, CO (US);
ARRIS Group, Inc., Suwanee, GA (US);
Abstract
A custom ad selection and delivery system may include an ad selector to select candidate ads for one or more ad avail opportunities, a bandwidth resource manager to provide information about available bandwidth in a content delivery system, and a policy manager to weight ad avail opportunity versus bandwidth costs to delivery customized advertising to subscribers, and to cause allocation of bandwidth and insertion of customized ads into multiple program streams comprising the same program content but different ad content, and to cause different subscriber equipment to map different program frequencies to similar content streams having advertising content inserted therein that is customized to different subscriber demographics.