The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 02, 2011
Filed:
Sep. 28, 2009
Brant L. Candelore, Escondido, CA (US);
Leo M. Pedlow, Jr., Ramona, CA (US);
Jon D. Garrett, Solana Beach, CA (US);
Brant L. Candelore, Escondido, CA (US);
Leo M. Pedlow, Jr., Ramona, CA (US);
Jon D. Garrett, Solana Beach, CA (US);
Sony Corporation, Tokyo, JP;
Sony Electronics Inc., Park Ridge, NJ (US);
Abstract
A method and apparatus for content substitution, consistent with certain embodiments of the present invention involves receiving data representing content, the data having at least first and second packet identifiers (PIDs) associated with first and second portions of content. The content having the first PID is placed into a data stream. An initiation flag is received indicating initiation of a PID mapping operation. The content having the second PID is then mapped to the first PID and the mapped content is placed into the data stream. A termination flag is received indicating termination of the PID mapping operation at which point the process returns to placing content having the first PID into the data stream. The content substitution process can be used to replace advertisements, provide multiple plots, multiple endings, multiple views as well as other applications. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.