The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 05, 2011
Filed:
May. 18, 2007
Sihem Amer Yahia, New York, NY (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Utkarsh Srivastava, Santa Clara, CA (US);
Erik Vee, San Jose, CA (US);
Sihem Amer Yahia, New York, NY (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Utkarsh Srivastava, Santa Clara, CA (US);
Erik Vee, San Jose, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system and method for deriving user intent from a query. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a domain. The query may be further analyzed to derive predicate values based on the query and the domain hierarchy. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.