The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 28, 2011
Filed:
Feb. 23, 2001
Donald F. Gordon, Los Altos, CA (US);
Sadik Bayrakeri, Foster City, CA (US);
Edward A. Ludvig, Redwood City, CA (US);
John P. Comito, Redwood City, CA (US);
Donald F. Gordon, Los Altos, CA (US);
Sadik Bayrakeri, Foster City, CA (US);
Edward A. Ludvig, Redwood City, CA (US);
John P. Comito, Redwood City, CA (US);
Cox Communications, Inc., Atlanta, GA (US);
Abstract
Techniques to deliver targeted advertisements and multimedia contents to viewers. Various types of advertisements are encoded and transmitted. The advertisements may be targeted for different coverage areas (e.g., national and local levels) and may further include various categories (e.g., kids, sports, business, and so on). At the terminal, one or more advertisements may be selected for display based on various selection schemes. The particular advertisement to be selected for display at a terminal may be based on the terminal's assigned profile or user interaction at the terminal. The profile may be assigned based on the last program viewed at the terminal, a particular filter icon selected at the terminal, the observed television viewing habits of the viewer at the terminal, and so on. The techniques may also be advantageously used for delivery of other multimedia contents and for other applications.