The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 24, 2011
Filed:
Jun. 13, 2007
Eric Peeters, Fremont, CA (US);
Richard H. Bruce, Los Altos, CA (US);
Ana Arias, San Carlos, CA (US);
BO Begole, San Jose, CA (US);
Ross Bringans, Cupertino, CA (US);
Celia Chow, Palo Alto, CA (US);
Lawrence Lee, Menlo Park, CA (US);
Lisa Fahey, San Francisco, CA (US);
Linda Jacobson, Half Moon Bay, CA (US);
Marc Mosko, Santa Cruz, CA (US);
Susan (Susie) Mulhern, Gilroy, CA (US);
Nitin Parekh, Los Altos, CA (US);
David Weinerth, Oakland, CA (US);
Eric Peeters, Fremont, CA (US);
Richard H. Bruce, Los Altos, CA (US);
Ana Arias, San Carlos, CA (US);
Bo Begole, San Jose, CA (US);
Ross Bringans, Cupertino, CA (US);
Celia Chow, Palo Alto, CA (US);
Lawrence Lee, Menlo Park, CA (US);
Lisa Fahey, San Francisco, CA (US);
Linda Jacobson, Half Moon Bay, CA (US);
Marc Mosko, Santa Cruz, CA (US);
Susan (Susie) Mulhern, Gilroy, CA (US);
Nitin Parekh, Los Altos, CA (US);
David Weinerth, Oakland, CA (US);
Palo Alto Research Center Incorporated, Palo Alto, CA (US);
Abstract
A system and method for providing print advertisements is presented. A target audience is assembled from characteristics about readers. Advertising content is targeted to the target audience. The characteristics of the target audience are analyzed against the advertising content to identify potential advertisers. At least one of the potential advertisers is selected. At least one print advertisement for the selected advertiser is included on the document.