The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 12, 2011
Filed:
Aug. 23, 2007
Moon-soon Kang, Seongnam-si, KR;
Jang-hyuk Park, Goyang-si, KR;
Moon-Soon Kang, Seongnam-si, KR;
Jang-Hyuk Park, Goyang-si, KR;
KT Corporation, Seoul, KR;
Abstract
A method of displaying an independent advertisement while providing a broadcasting service and a user terminal executing the method are disclosed. In one embodiment, the user terminal outputs broadcast data, received from a broadcasting system, during a broadcast program output period, then outputs stored advertisement data received earlier from an advertisement server or advertisement data received real time during a predetermined advertisement data output period, and outputs broadcast data received real time at the end of the advertisement data output period. According to at least one embodiment, a broadcasting device and an advertising device can be separated to have targeted advertisements delivered to a user during a commercial time of regular broadcasting, maximizing the effect of advertisement.