The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 22, 2011
Filed:
Dec. 01, 2003
Applicants:
John S. Hendricks, Potomac, MD (US);
Alfred E. Bonner, Bethesda, MD (US);
Inventors:
John S. Hendricks, Potomac, MD (US);
Alfred E. Bonner, Bethesda, MD (US);
Assignee:
Comcast IP Holdings I, LLC, Wilmington, DE (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01);
U.S. Cl.
CPC ...
Abstract
A system and method for switching targeted advertisements is described. In one embodiment one primary advertisement is assigned to a first channel, where the first channel carries a program. At least one alternate advertisement is assigned to one or more alternate channels. Selected set top terminals switch to one or more of the alternate channels to display alternate advertisements, where the selection of the alternate channel is based on information related to users of the set top terminals.