The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 22, 2011
Filed:
Jun. 30, 2005
Kathleen Haggerty, Staten Island, NY (US);
Chao M. Yuan, Montclair, NJ (US);
Benedict O. Okoh, New York, NY (US);
Peter L. Williamson, Larchmont, NY (US);
Kathleen Haggerty, Staten Island, NY (US);
Chao M. Yuan, Montclair, NJ (US);
Benedict O. Okoh, New York, NY (US);
Peter L. Williamson, Larchmont, NY (US);
American Express Travel Related Services Company, Inc., New York, NY (US);
Abstract
Share of Wallet ('SoW') is a modeling approach that utilizes various data sources to provide outputs that describe a consumer's spending capability, tradeline history including balance transfers, and balance information. These outputs can be appended to data profiles of customers and prospects and can be utilized to support decisions involving prospecting, new applicant evaluation, and customer management across the lifecycle. In addition to credit card companies, SoW outputs may be useful to companies issuing, for example: private label cards, life insurance, on-line brokerages, mutual funds, car sales/leases, hospitals, and home equity lines of credit or loans. 'Best customer' models can correlate SoW outputs with various customer groups. A SoW score focusing on a consumer's spending capacity can be used in the same manner as a credit bureau score.