The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 22, 2011

Filed:

Jun. 25, 2007
Applicants:

Eric J. Horvitz, Kirkland, WA (US);

Tanya Lisa Swartz, New York, NY (US);

Jeffrey D. Couckuyt, Bothell, WA (US);

Eyal Ofek, Redmond, WA (US);

Yue Zhuge, Bejing, CN;

Zhenyu Qian, Cupertino, CA (US);

Xin Wu, Beijing, CN;

Jin LI, Sammamish, WA (US);

Steve Lombardi, Seattle, WA (US);

Joseph Schwartz, Redmond, WA (US);

Alan Paulin, Kirkland, WA (US);

Inventors:

Eric J. Horvitz, Kirkland, WA (US);

Tanya Lisa Swartz, New York, NY (US);

Jeffrey D. Couckuyt, Bothell, WA (US);

Eyal Ofek, Redmond, WA (US);

Yue Zhuge, Bejing, CN;

Zhenyu Qian, Cupertino, CA (US);

Xin Wu, Beijing, CN;

Jin Li, Sammamish, WA (US);

Steve Lombardi, Seattle, WA (US);

Joseph Schwartz, Redmond, WA (US);

Alan Paulin, Kirkland, WA (US);

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G01C 21/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

Driving directions can be helpful if in addition to spatial information, landmark information is provided. Landmarks assist in adding context to directions as well as allowing for a greater likelihood of success of an operator following directions. There can be employment of physical identification of landmarks as well as processing regarding the utility of a landmark in regards to driving directions. Driving directions can be highly useful if integrated landmarks relate to knowledge possessed by an operator of a vehicle. Landmark based driving direction can be integrated with advertisements that relate to the directions.


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