The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 15, 2011
Filed:
Aug. 31, 2007
Michiel Nolet, New York, NY (US);
Charles Brian O'kelley, New York, NY (US);
Boris Mouzykantskii, Kenilworth, GB;
Michiel Nolet, New York, NY (US);
Charles Brian O'Kelley, New York, NY (US);
Boris Mouzykantskii, Kenilworth, GB;
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
There are methods and apparatus, including computer program products, for providing a probability tree of nodes in which each node is associated with a tries value and a success value, and at least one node is associated with a computed probability value representative of a predicted response rate for an advertisement creative; and computing a first probability value for a first node of the probability tree based on its associated tries value and success value, and a computed probability value associated with a parent node to the first node. In one exemplary embodiment, the first probability is computed according to the following equation: