The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 15, 2011
Filed:
Feb. 12, 2003
Carlos Ordonez, San Diego, CA (US);
Mike Chiufang Hsiao, San Diego, CA (US);
Carlos Ordonez, San Diego, CA (US);
Mike Chiufang Hsiao, San Diego, CA (US);
Teradata US, Inc., Dayton, OH (US);
Abstract
Methods, data structures, and systems for generating customer segmentation models are provided. Basket transactions are analyzed and classified into a first segment type, a second segment type, a third segment type, or a fourth segment type. A number of the basket transaction within a number of the segment types are separately analyzed to determine sub classifications or sub segments within a particular segment type. Each basket transaction is augmented with a segment type that identifies the segment type classification, and a number of the basket transactions include a segment identifier that identifies the sub segment within a segment type that a basket transaction is associated with. The augmented basket transactions represent a customer segmentation model. In one embodiment, daily transactions are monitored by a script and used to dynamically adjust the customer segmentation model.