The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 08, 2011
Filed:
Jun. 30, 2008
Kristopher C. Wehner, Oakland, CA (US);
Olivia Simantob Teich, Palo Alto, CA (US);
Paul Martino, Mountain View, CA (US);
Kristopher C. Wehner, Oakland, CA (US);
Olivia Simantob Teich, Palo Alto, CA (US);
Paul Martino, Mountain View, CA (US);
Aggregate Knowledge, San Mateo, CA (US);
Abstract
When an end user opens an e-mail the user's e-mail client requests the image content based on the image tag from a recommendation platform and sends an identification to the recommendation platform as part of the image URL. The user ID or seed item is looked up in the recommendation platform database and associated behavioral data and any applicable rules to generate content for the e-mail and the content is then displayed in the e-mail as an image. When the image is engaged, a request is sent to the recommendation platform that references the user or request identifier and a logical location in the image where the click occurred, the image location is looked up along with the user or request identifier to present the correct page or content for the user.