The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 08, 2011
Filed:
Mar. 24, 2010
Sev K. H. Keil, New York, NY (US);
Dick R. Wittink, North Haven, CT (US);
Joel S. Binn, Scarsdale, NY (US);
G. Adam Condo, Hoboken, NJ (US);
Hiek Roelof Van Der Scheer, New York, NY (US);
Sev K. H. Keil, New York, NY (US);
Dick R. Wittink, North Haven, CT (US);
Joel S. Binn, Scarsdale, NY (US);
G. Adam Condo, Hoboken, NJ (US);
Hiek Roelof van der Scheer, New York, NY (US);
True Choice Solutions, Inc., New York, NY (US);
Abstract
A system to determine preference information of part worth values associated with a consumer and a product includes determination of a plurality of attributes of the product, each of the plurality of attributes associated with a plurality of attribute levels, determination of a plurality of piles of attributes based on a first indication of the consumer, each of the plurality of piles comprising one or more of the plurality of attributes, determination of a ranked order of a plurality of attributes of one of the plurality of piles, determination of a relative importance of one or more of the plurality of attributes of the one of the plurality of piles based on a second indication of the consumer, determination of a scale value of one or more attribute levels of the one or more of the plurality of attributes of the one of the plurality of piles based on a third indication of the consumer, and determination of a part worth value associated with an attribute level of one of the plurality of attributes of the one of the plurality of piles based on a determined scale value of the attribute level and a determined relative importance of the one of the plurality of attributes.