The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 08, 2011

Filed:

Aug. 24, 2007
Applicants:

Shu-yao Chien, Sunnyvale, CA (US);

Amitabh Seth, Saratoga, CA (US);

Inventors:

Shu-Yao Chien, Sunnyvale, CA (US);

Amitabh Seth, Saratoga, CA (US);

Assignee:

Yahoo! Inc., Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 10/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A method selects a predictor item that has a relevance to a user. The method receives a set of affinity items having affinity scores that relate the predictor item to the affinity items. The method filters the list of affinity items based on the affinity scores, and selects a first set of affinity items from the filtered items. For each selected affinity item, the method calculates a difference score from the predictor item, and selects a first affinity item based on the difference score for the first affinity item. Preferably, content is presented to the user based on the selected first affinity item. Additional embodiments include a system and/or computer readable medium having instructions for execution of the foregoing.


Find Patent Forward Citations

Loading…