The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 01, 2011
Filed:
Nov. 16, 2006
Yoshikazu Akinaga, Fujisawa, JP;
Jun Sasaki, Yokosuka, JP;
Takeshi Ihara, Yokosuka, JP;
Akira Miura, Kunitachi, JP;
Yoshikazu Akinaga, Fujisawa, JP;
Jun Sasaki, Yokosuka, JP;
Takeshi Ihara, Yokosuka, JP;
Akira Miura, Kunitachi, JP;
NTT DoCoMo, Inc., Tokyo, JP;
Abstract
A cluster extractor extracts a plurality of clusters based on communication records between communication terminals. A clustering coefficient calculator, an average path length calculator, and a degree distribution calculator calculate a clustering coefficient, an average path length in an advertisement distribution target cluster, and a degree distribution, respectively, based on communication records between communication terminals belonging to an advertisement distribution target cluster. An advertising strategy determiner determines an advertising strategy, based on the clustering coefficient and the average path length, and a distribution target determiner determines a distribution target terminal, based on the degree distribution and the advertising strategy. A determined target notifier notifies a communication management device of the distribution target terminal and the advertising strategy and an advertisement distributor distributes an advertisement according to the advertising strategy to the distribution target communication terminal.