The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 15, 2011
Filed:
May. 18, 2006
Joseph Marcus Battaglia, Jr., Frisco, TX (US);
Michael Robert Howley, McKinney, TX (US);
Reggie Wayne Stubblefield, Garland, TX (US);
Joseph Marcus Battaglia, Jr., Frisco, TX (US);
Michael Robert Howley, McKinney, TX (US);
Reggie Wayne Stubblefield, Garland, TX (US);
Frito-Lay North America, Inc., Plano, TX (US);
Abstract
A improved product display adaptable to standard gondola systems. The display increases the retail sales space available by providing for the recovery of unused space traditionally existing below the original base deck of the display. This display comprises a new free-standing base deck to replace the original base deck. The free-standing base deck positionally registers in the space where the original base deck was located. The free-standing base deck rests directly on the floor surface beneath the product display thus reclaiming the unused space beneath the original base deck. The display includes an additional member for maintaining the product display's base brackets parallel to assist in retaining and positionally registering the free-standing base deck, and an additional member for maintaining the aesthetic appearance of the product display's base brackets by covering the exposed portions that were once hidden by the original base deck.