The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 11, 2011
Filed:
Jun. 16, 2004
Stuart Ozer, San Francisco, CA (US);
Michael Patrick Hart, San Francisco, CA (US);
Wei Wei Ada Cho, Mountain View, CA (US);
Carolyn Khanh Chau, Campbell, CA (US);
Stuart Ozer, San Francisco, CA (US);
Michael Patrick Hart, San Francisco, CA (US);
Wei Wei Ada Cho, Mountain View, CA (US);
Carolyn Khanh Chau, Campbell, CA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.