The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 04, 2011
Filed:
Jan. 09, 2008
James Beser, San Francisco, CA (US);
Jonathan A. Epstein, San Francisco, CA (US);
Hillel S. Rom, Beit Zait 90815, IL;
Ofer Rundstein, Jerusalem 97278, IL;
Alexandre Sood, San Francisco, CA (US);
James Beser, San Francisco, CA (US);
Jonathan A. Epstein, San Francisco, CA (US);
Hillel S. Rom, Beit Zait 90815, IL;
Ofer Rundstein, Jerusalem 97278, IL;
Alexandre Sood, San Francisco, CA (US);
Other;
Abstract
The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.