The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 28, 2010

Filed:

Aug. 07, 2008
Applicants:

Eldar Musayev, Sammamish, WA (US);

Gurpratap Virdi, Bellevue, WA (US);

Inventors:

Eldar Musayev, Sammamish, WA (US);

Gurpratap Virdi, Bellevue, WA (US);

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04N 7/10 (2006.01);
U.S. Cl.
CPC ...
Abstract

The present disclosure relates to playback of video/audio streaming media data with seamless advertisement insertion. A content player monitors playback of the media stream and determines a location to insert an advertisement. The content player pauses downloads of the media stream and begins downloading the advertisement while the media stream continues to be rendered. The advertisement is, consequently, loaded prior to a start time and allows for an instantaneous rendering at an advertisement insertion point in the media stream.


Find Patent Forward Citations

Musayev, Eldar. (2010). Media streaming with seamless ad insertion (U.S. Patent No. 7860996). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/7860996

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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