The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 28, 2010
Filed:
May. 31, 2007
Narayanan Sadagopan, Fremont, CA (US);
Jie LI, Stanford, CA (US);
Narayanan Sadagopan, Fremont, CA (US);
Jie Li, Stanford, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention provides for the detection of abnormal user behavior for a query session of an electronic search engine. A query session is initiated upon receipt of a user search request that includes one or more search terms. The search engine, in accordance with known search technology, generates a search results page that includes various hyperlinks, including for example web content hyperlinks, page navigation hyperlinks and advertising hyperlinks. Tracking user activities generates the clickstream associated with the search results page. The present invention determines a probability score for the clickstream and then this score is normalized. A comparison of the normalized probability score with other normalized probability scores for similar query sessions determines of the normalcy of the query session.