The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 28, 2010
Filed:
Aug. 27, 2008
Susana Martinez-conde, Anthem, AZ (US);
Stephen L. Macknik, Anthem, AZ (US);
Jorge Otero-millan, Phoenix, AZ (US);
Susana Martinez-Conde, Anthem, AZ (US);
Stephen L. Macknik, Anthem, AZ (US);
Jorge Otero-Millan, Phoenix, AZ (US);
Catholic Healthcare West, Phoenix, AZ (US);
Abstract
A method and apparatus are provided for identifying the covert foci of attention of a person when viewing an image or series of images. The method includes the steps of presenting the person with an image having a plurality of visual elements, measuring eye movements of the subject with respect to those images, and based upon the measured eye movements triangulating and determining the level of covert attentional interest that the person has in the various visual elements.