The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 30, 2010

Filed:

May. 22, 2006
Applicants:

Chirag Khopkar, Seattle, WA (US);

Kenneth Eric Vasilik, Bellevue, WA (US);

Zhen Lin, Sammamish, WA (US);

Ariel Bardin, Belmont, CA (US);

Dorothy Ann Nelson, San Jose, CA (US);

Inventors:

Chirag Khopkar, Seattle, WA (US);

Kenneth Eric Vasilik, Bellevue, WA (US);

Zhen Lin, Sammamish, WA (US);

Ariel Bardin, Belmont, CA (US);

Dorothy Ann Nelson, San Jose, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

Methods, systems, and apparatus, including computer program products for defining landing pages to test different landing page designs. User input specifies a landing page having sections, each section having an original version of content. User input also specifies one or more additional versions of content, the original and the additional versions together constituting alternative versions, and the landing page with the alternative versions together constituting an experiment. Page fragments are determined. The fragments are added to the landing page and are operable, when interpreted by a client-side browser, to choose one of the alternative versions of each identified section and make each chosen alternative version the content of the corresponding section before the landing page is displayed by the browser. A designer can insert the page fragments into the landing page to produce an instrumented landing page.


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