The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 30, 2010
Filed:
Aug. 04, 2000
Stacy Haitsuka, Oak Park, CA (US);
Ronald Burr, Westlake Village, CA (US);
Harold Mackenzie, Los Angeles, CA (US);
Marwan Zebian, Agoura, CA (US);
Terry Warren, Santa Ana, CA (US);
Shane Blaser, Camarillo, CA (US);
Colin Giffen, North Ridge, CA (US);
Mark Goldston, Beverly Hills, CA (US);
Stacy Haitsuka, Oak Park, CA (US);
Ronald Burr, Westlake Village, CA (US);
Harold MacKenzie, Los Angeles, CA (US);
Marwan Zebian, Agoura, CA (US);
Terry Warren, Santa Ana, CA (US);
Shane Blaser, Camarillo, CA (US);
Colin Giffen, North Ridge, CA (US);
Mark Goldston, Beverly Hills, CA (US);
NetZero, Inc., Woodland Hills, CA (US);
Abstract
In accordance with the present invention, there is provided a client application for enabling access to an online service and displaying advertisements while the user is accessing the online service. The client application receives play lists from the online service provider. The play lists include information about advertisements to be played and the order of play. The client application also receives match lists from the online service provider. The match lists include information about advertisements to be played when the user performs certain actions. The client application also displays a wide variety of sponsorship information in connection with the online service. The sponsorship information is displayed in hypertext format. The client application provides the user with information related to a sponsor when the user clicks on hypertext associated with the sponsor.