The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 16, 2010
Filed:
Jun. 14, 2006
Aamer Hydrie, Seattle, WA (US);
Eduardo P. Oliveira, Redmond, WA (US);
Bruno Kraychete Da Costa, Redmond, WA (US);
Paulo Henrique Cavalcante Lisboa, Sammamish, WA (US);
Aamer Hydrie, Seattle, WA (US);
Eduardo P. Oliveira, Redmond, WA (US);
Bruno Kraychete da Costa, Redmond, WA (US);
Paulo Henrique Cavalcante Lisboa, Sammamish, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content. The playback token may be implemented as a digital rights management (DRM) license acquired in response to playback of the predetermined content. Another aspect involves a content insertion engine for inserting ads or other predetermined content into the playback of downloaded content.