The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 09, 2010
Filed:
Dec. 14, 2005
Honghua Dai, Sammamish, WA (US);
Lee Wang, Kirkland, WA (US);
Ying LI, Bellevue, WA (US);
Zaiqing Nie, Haidian District, CN;
Ji-rong Wen, Haidian District, CN;
Lingzhi Zhao, Haidian District, CN;
Honghua Dai, Sammamish, WA (US);
Lee Wang, Kirkland, WA (US);
Ying Li, Bellevue, WA (US);
Zaiqing Nie, Haidian District, CN;
Ji-Rong Wen, Haidian District, CN;
Lingzhi Zhao, Haidian District, CN;
Microsoft Corporation, Redmond, WA (US);
Abstract
Features extracted from network browser pages and/or network search queries are leveraged to facilitate in detecting a user's browsing and/or searching intent. Machine learning classifiers constructed from these features automatically detect a user's online commercial intention (OCI). A user's intention can be commercial or non-commercial, with commercial intentions being informational or transactional. In one instance, an OCI ranking mechanism is employed with a search engine to facilitate in providing search results that are ranked according to a user's intention. This also provides a means to match purchasing advertisements with potential customers who are more than likely ready to make a purchase (transactional stage). Additionally, informational advertisements can be matched to users who are researching a potential purchase (informational stage).