The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 09, 2010

Filed:

May. 22, 2006
Applicants:

Chirag Khopkar, Seattle, WA (US);

Kenneth Eric Vasilik, Bellevue, WA (US);

Zhen Lin, Sammamish, WA (US);

Ariel Bardin, Belmont, CA (US);

Dorothy Ann Nelson, San Jose, CA (US);

Inventors:

Chirag Khopkar, Seattle, WA (US);

Kenneth Eric Vasilik, Bellevue, WA (US);

Zhen Lin, Sammamish, WA (US);

Ariel Bardin, Belmont, CA (US);

Dorothy Ann Nelson, San Jose, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 13/00 (2006.01); G06F 15/173 (2006.01); G06F 17/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

Methods, systems, and apparatus, including computer program products for showing different landing page designs to a user. One method includes displaying an advertisement on a starting page to a user interacting with a client, the advertisement having a hyperlink to an instrumented landing page; in response to the user selecting the advertisement, downloading the instrumented landing page to the client, the instrumented landing page having one or more sections, each section having a corresponding plurality of alternative versions; choosing in the client a combination of one alternative version for each of the one or more sections; generating in the client a landing page variant, each section of the landing page variant being the corresponding alternative version of the section defined by the combination; notifying a server that the instrumented landing page was reached; notifying the server which combination was chosen; and displaying the landing page variant to the user.


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