The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 26, 2010

Filed:

May. 31, 2006
Applicants:

Usama M. Fayyad, Sunnyvale, CA (US);

Pavel Berkhin, Sunnyvale, CA (US);

Andrew Tomkins, San Jose, CA (US);

Rajesh Girish Parekh, Mountain View, CA (US);

Jignashu Parikh, Gujarat, IN;

David Wellspring Sculley, Ii, Somerville, MA (US);

Inventors:

Usama M. Fayyad, Sunnyvale, CA (US);

Pavel Berkhin, Sunnyvale, CA (US);

Andrew Tomkins, San Jose, CA (US);

Rajesh Girish Parekh, Mountain View, CA (US);

Jignashu Parikh, Gujarat, IN;

David Wellspring Sculley, II, Somerville, MA (US);

Assignee:

Yahoo! Inc., Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01); G06Q 30/00 (2006.01); G07G 1/14 (2006.01);
U.S. Cl.
CPC ...
Abstract

A variety of techniques are described by which keyword sets and target audience profiles may be generalized in a systematic and effective way with reference to relationships between keywords, profiles, and the data of an underlying user population.


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