The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 12, 2010
Filed:
Mar. 28, 2006
David C. Sobotka, Redwood City, CA (US);
Aftab Zia, Santa Clara, CA (US);
Sudhir Tonse, Fremont, CA (US);
M. Sultan Khan, San Jose, CA (US);
David C. Sobotka, Redwood City, CA (US);
Aftab Zia, Santa Clara, CA (US);
Sudhir Tonse, Fremont, CA (US);
M. Sultan Khan, San Jose, CA (US);
AOL Inc., Dulles, VA (US);
Abstract
Systems and methods are provided for increasing user response to advertisements from advertisement suppliers obtained in response to keywords. In one embodiment, a method includes identifying a base request from an advertisement requester; identifying a first and second keyword associated with the base request, the first and second keyword having both previously been used in advertisement requests to a first advertisement supplier; ranking the first keyword and the second keyword based on a user response history for each of the first keyword and second keyword; and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request to form an altered request to be sent to the first advertisement supplier.