The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 05, 2010
Filed:
Sep. 29, 2006
Jiong Wang, Union City, CA (US);
Colin Saunders, Menlo Park, CA (US);
Christopher Scofield, Seattle, WA (US);
Elmore Pope, Sammamish, WA (US);
Brad Marshall, Bainbridge Island, WA (US);
Jiong Wang, Union City, CA (US);
Colin Saunders, Menlo Park, CA (US);
Christopher Scofield, Seattle, WA (US);
Elmore Pope, Sammamish, WA (US);
Brad Marshall, Bainbridge Island, WA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
Users who visit a network site typically visit other sites in the same session. The surfing pattern or 'trail' through the pages may be significant once aggregated, because it outlines the underlining relationship between those pages or sites. Once such user navigational trail data is available, the relationship between network sites on such user trails may used to make various decisions regarding advertising and keyword management. Additionally, the relative popularity of each trail may be used to rank or compute relative weights for the various user trails. Such information may then aid in keyword suggestion and advertising decisions.