The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 05, 2010
Filed:
Mar. 28, 2006
Sudhir Tonse, Fremont, CA (US);
Muhammad Mohsin Hussain, San Jose, CA (US);
David C. Sobotka, Redwood City, CA (US);
Aftab Zia, Santa Clara, CA (US);
Leejay Wu, Mountain View, CA (US);
M. Sultan Khan, San Jose, CA (US);
Brock D. Laporte, San Carlos, CA (US);
Mohan S. Rao, Sunnyvale, CA (US);
Sudhir Tonse, Fremont, CA (US);
Muhammad Mohsin Hussain, San Jose, CA (US);
David C. Sobotka, Redwood City, CA (US);
Aftab Zia, Santa Clara, CA (US);
Leejay Wu, Mountain View, CA (US);
M. Sultan Khan, San Jose, CA (US);
Brock D. LaPorte, San Carlos, CA (US);
Mohan S. Rao, Sunnyvale, CA (US);
AOL Inc., Dulles, VA (US);
Abstract
Systems and methods are provided for increasing user response to advertisements. Methods include identifying a base request from an advertisement requester, identifying a first keyword and a second keyword associated with the base request, ranking the first keyword and the second keyword based on a user response history associated with the first keyword and the second keyword, and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request.