System and method for tracking customer satisfaction index based on intentional context

Abstract

Customers buy a variety of equipments and gadgets from multiple vendors and interact with manufacturers through contact centers to get their questions on the bought products answered. The market opportunities and competitiveness are forcing manufacturers to be accommodative and innovative in providing post-sale support. An essential aspect of this market dynamics is customer churn and the manufactures are required to ensure that product loyalty and brand loyalty of the customers are high. While Customer Relationship Management (CRM) has been playing an all important role of monitoring and managing customer relationships, it is necessary to augment CRM with more specific enhancements. The need is to have an integrated, practical, and realizable approach that focuses on measuring customer satisfaction index based on multiple interactions of customers with manufacturers. A system and method for tracking customer satisfaction index involves tracking of the intentional states of customers and assessing them just in time to help improve the satisfaction index.