The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 14, 2010
Filed:
May. 13, 2005
Laura Lee Kusumoto, San Francisco, CA (US);
Earl David Sacerdoti, Alamo, CA (US);
Leila Janine Sigler, San Francisco, CA (US);
Sonya Lee Sigler, San Carlos, CA (US);
Laura Lee Kusumoto, San Francisco, CA (US);
Earl David Sacerdoti, Alamo, CA (US);
Leila Janine Sigler, San Francisco, CA (US);
Sonya Lee Sigler, San Carlos, CA (US);
Avatizing LLC, San Francisco, CA (US);
Abstract
Participants in an interactive environment implemented by computer networks and other media such as interactive television are recruited to advertise products and brands to the other participants and viewers that are users of the media. Each participant may select from a set of available advertisements, which can be displayed in association with the user's avatar, virtual space and virtual objects within or embodying the virtual world. Participants are given incentives to do this by the availability of rewards, such as coupons, real or virtual money or other resources, which are provided by the advertising sponsors, based on adoption of the advertising by the participant, as well as on factors such as exposure of the selected advertisements to other users. Allowing the users to exercise advertising choice, as participant or viewer, the invention also facilitates collection of data regarding consumer preferences.