The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 17, 2010
Filed:
Nov. 24, 1999
Yakov Kamen, Cupertino, CA (US);
Leon Shirman, Redwood City, CA (US);
Yakov Kamen, Cupertino, CA (US);
Leon Shirman, Redwood City, CA (US);
JLB Ventures LLC, Washington, DC (US);
Abstract
Apparatus is provided by which a television viewer can view other images e.g. during commercials or main program. For example, during a commercial, a viewer may channel surf or surf the internet. A banner is provided on a viewing screen while the viewer watches these other images. In this way the advertiser providing those commercials can still reach those viewers who are channel or internet surfing. Also, the banner will indicate to the viewer when the commercial is over and the normal programming has resumed. In another embodiment, during the main program user can activate one or more small commercial windows and position them on the screen based on his preference, e.g. using a remote device. Information is communicated to a broadcaster by the viewer's video system indicating the above-mentioned commercial windows are open on the viewer's screen. When each commercial window is positioned on the screen the viewer receives compensation based on the amount of time the commercial windows are displaying commercials to the viewer. All or part of commercial windows automatically close when a main commercial block starts. The commercial windows automatically open when the main commercial block finishes. In one embodiment, the viewer can turn the commercial windows ON/OFF on his discretion.