The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 17, 2010
Filed:
Sep. 29, 2006
Jiong Wang, Union City, CA (US);
Colin Saunders, Menlo Park, CA (US);
Christopher Scofield, Seattle, WA (US);
Elmore Pope, Sammamish, WA (US);
Brad Marshall, Bainbridge Island, WA (US);
Jiong Wang, Union City, CA (US);
Colin Saunders, Menlo Park, CA (US);
Christopher Scofield, Seattle, WA (US);
Elmore Pope, Sammamish, WA (US);
Brad Marshall, Bainbridge Island, WA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
Users that visit a network site typically visit other sites in the same session. The surfing pattern or 'trail' through the sites is significant because it may outline the underlining relationship between those sites. Once such data is available, the relationship between sites on the same user trails may be used to determine the placement of advertisements for sites by publishers. Additionally, the popularity or volume of traffic that navigates along a particular user trail may be used to affect the ranking/ordering of advertisements placed on a certain publisher site. An advertising broker may determine advertising pricing in part based on navigational path or user trail information. Thus, placing advertising on sites that are closer in proximity to the advertised site may cost more than placing advertising on sites not as close in proximity to the advertised site.