Method of providing information via a printed substrate with every interaction

Abstract

A method of providing information to a user via a printed substrate. The substrate comprises user information and coded data. The coded data is indicative of a region identity associated with the substrate and of a plurality of locations on the substrate. The method comprises the steps of: receiving interaction data indicative of the region identity and a position of a sensing device; identifying and retrieving a page description corresponding to the printed substrate using the region identity; determining whether the sensing device is positioned within a zone of a hyperlink on the substrate; and (i) if the sensing device is positioned within the zone of the hyperlink: sending a hyperlink URI or a hyperlinked resource corresponding to the hyperlink to the user; or (ii) if the sensing device is positioned outside the zone of the hyperlink: generating a query expression, forming a request and sending search results to the user.