The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 25, 2010
Filed:
Apr. 25, 2002
Nizar Allibhoy, Northridge, CA (US);
Nicholas Cross Wodtke, Santa Monica, CA (US);
Nizar Allibhoy, Northridge, CA (US);
Nicholas Cross Wodtke, Santa Monica, CA (US);
Sony Corporation, Tokyo, JP;
Sony Pictures Entertainment Inc., Culver City, CA (US);
Abstract
In a system and method for providing a television broadcast that displays different content for different viewers, a pool of content items, or particular items from a pool of content items is/are integrated with a signal for a television program. The combined signal is transmitted or broadcast in any suitable way, such as by satellite, antenna, cable, or the like. Once the combined signal has been transmitted, or while the signal is being transmitted, different items from the pool of content items are displayed to different viewers. The items may be displayed to viewers during a broadcast of a pre-recorded television program. Rules may be integrated into the combined signal governing how and when items from the pool of content items are displayed. The rules may also govern which items from the pool of content items are displayed. A return channel may be provided so that a viewer may communicate to a content provider.