The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 25, 2010

Filed:

Jul. 24, 2006
Applicants:

Tal Cohen, Tucker, GA (US);

Nissim Harel, Tucker, GA (US);

Inventors:

Tal Cohen, Tucker, GA (US);

Nissim Harel, Tucker, GA (US);

Assignee:

Clickfox LLC, Atlanta, GA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06K 15/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

An invention for customizing a web site by gathering information from a web site visitor's sessions while the user is using the web site. The visitor's session information is compared with expected visitor behavior, based on the present structure of the web site. Using pre-programmed basic comparison rules and computer based mathematical models, matrices are used to represent statistical information about the visitor's sessions on the web site. The statistical information is used to extract visitor behavior which was unexpected (anomalies). Anomalies are grouped into recommendations. These recommendations are used to automatically customize the web site. In the alternative, information is provided to the web site administrator to customize the web site to be more efficient and visitor friendly, maximizing the operation of the Web site and promoting more frequent visits.


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