The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 18, 2010
Filed:
Oct. 07, 2002
Russell A. Dicker, Seattle, WA (US);
Jeffrey T. Brownell, Seattle, WA (US);
Jennifer A. Jacobi, Seattle, WA (US);
Eric A. Benson, Seattle, WA (US);
Gregory D. Linden, Palo Alto, CA (US);
Russell A. Dicker, Seattle, WA (US);
Jeffrey T. Brownell, Seattle, WA (US);
Jennifer A. Jacobi, Seattle, WA (US);
Eric A. Benson, Seattle, WA (US);
Gregory D. Linden, Palo Alto, CA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
An improved user interface and method are provided for presenting recommendations to a user when the user adds an item to a shopping cart. In response to the shopping cart add event, a page generation process generates and returns a page that includes a recommendations portion and a condensed view of the shopping cart. The recommendations portion preferably includes multiple recommendation sections, each of which displays a different respective set of recommended items selected according to a different respective recommendation or selection algorithm (e.g., recommendations based on shopping cart contents, recommendations based on purchase history, etc.). The condensed shopping cart view preferably lacks controls for editing the shopping cart, and lacks certain types of product information, making more screen real estate available for the display of the recommendations content. A link to a full shopping cart page allows the user to edit the shopping cart and view expanded product descriptions.