The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 11, 2010
Filed:
Apr. 27, 2001
Salil Pradhan, Santa Clara, CA (US);
James Thomas Edward Mcdonnell, Bristol, GB;
John Deryk Waters, Bath, GB;
Peter J. Macer, Bristol, GB;
Salil Pradhan, Santa Clara, CA (US);
James Thomas Edward McDonnell, Bristol, GB;
John Deryk Waters, Bath, GB;
Peter J. Macer, Bristol, GB;
Hewlett-Packard Development Company, L.P., Houston, TX (US);
Abstract
A mobile telephone of an advertiser broadcasts an advertisement over a wireless short range piconet link to a mobile telephone of a consumer. The advertisement is broadcast with a predetermined set of classification tags. The consumer phone has a filter set to accept only certain advertisements. When an advertisement of interest is received by the consumer phone it requests further details automatically via the piconet link and the advertiser phone provides the further details automatically via the piconet link. The consumer phone replies to the advertisement by sending a reply message to a broker device that changes (i.e., modifies or augments the reply message text) and communicates the changed reply message to the advertiser.