The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 20, 2010
Filed:
Apr. 24, 2006
Ted Meisel, Los Angeles, CA (US);
Peter Savich, Seattle, WA (US);
Thomas A. Soulanille, Pasadena, CA (US);
Ted Meisel, Los Angeles, CA (US);
Peter Savich, Seattle, WA (US);
Thomas A. Soulanille, Pasadena, CA (US);
Yahoo! Inc, Sunnyvale, CA (US);
Abstract
A system and method for enabling information providers using a computer network to influence a position for a search listing within a search result list generated by an Internet search engine. A database stores accounts for the network information providers. Each account contains at least one search listing having a description, a search term of keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after authenticated login. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system and method compares the bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value determines where the listing will appear on the search results list page generated in response to a query of the search term.