The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 13, 2010

Filed:

Sep. 10, 2007
Applicants:

Timothy Vanderhook, Irvine, CA (US);

Christopher Vanderhook, Placentia, CA (US);

Adityavijay B. Rathore, Guajarat, IN;

Manish Hiramani Patil, Ahmedabad, IN;

Nagendra Madakasira Narayana Sastry, Ahmedabad, IN;

Raviratan Arora, Jersey City, NJ (US);

Shanubhog G. Sangameswara, Cupertino, CA (US);

Inventors:

Timothy Vanderhook, Irvine, CA (US);

Christopher Vanderhook, Placentia, CA (US);

Adityavijay B. Rathore, Guajarat, IN;

Manish Hiramani Patil, Ahmedabad, IN;

Nagendra Madakasira Narayana Sastry, Ahmedabad, IN;

Raviratan Arora, Jersey City, NJ (US);

Shanubhog G. Sangameswara, Cupertino, CA (US);

Assignee:

Specific Media, Inc., Irvine, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 12/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A method determines a user demographic profile of an anonymous user that visits one or more websites of a predetermined group of websites. The method includes determining whether an anonymous user's computer has user identification data installed thereon. Determining whether the user identification data is installed is performed upon the anonymous user visiting a website of the predetermined group of websites. The user identification data is unique to the anonymous user. The method further includes installing the user identification data on the anonymous user's computer if the anonymous user's computer does not have the user identification data installed thereon. The method further includes generating a first record of visits by the anonymous user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the anonymous user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the anonymous user by using the first record of visits by the anonymous user and the one or more website profiles.


Find Patent Forward Citations

Vanderhook, Timothy. (2010). System and method of determining user demographic profiles of anonymous users (U.S. Patent No. 7698422). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/7698422

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

Loading…