Search engine that dynamically generates search listings

Abstract

A search engine for dynamically generating search results for the user is disclosed. In one embodiment, the user submits a first search query for searching a primary database, such as the content obtained from the World Wide Web, and the search engine obtains primary search listings based upon the search query, which search listings are distinguished from banner advertisements. The system then performs a further search of one or more secondary databases. The secondary search is initiated by the user or automatically by the system, based upon one or more search parameters. The secondary databases may include internal databases maintained by a provider of goods or services, databases that are updated in real time, or databases that include data obtained from a variety of different sources. Examples of secondary databases include inventory databases, product information databases, scheduling databases, market-related databases, location databases or any other database. The search engine compiles the primary search results and secondary search results to produce dynamic search results. The system then presents the dynamic search results to the user, advantageously providing enhanced search listings that include both static and dynamic content relevant to the user's interests and needs.