The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 06, 2010
Filed:
Apr. 05, 2006
Matthew Cheung, Redmond, WA (US);
Matthew Cheung, Redmond, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A unique routing system and method that facilitates adjusting waypoint locations to optimize a cost function and presenting more relevant contextual advertisements based in part on the waypoint locations. The system and method involve examining waypoint locations including a start, end, and any in-between waypoint to determine whether they are reachable or routable according to the preferred mode of transportation. Adjustments can be made to one or more of the waypoint locations in order to accommodate this mode of transportation in view of a given cost function. Adjustments can be made that optimize the cost function to minimize overall costs. Multi-modal routing can be initiated as well to configure a route using the selected or adjusted waypoints and multiple modes of transportation in order to optimize the cost function. Adjustments and the selection of contextual advertisements can be based on user intention and several other route related factors.