The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 23, 2010
Filed:
May. 05, 2005
Daniel C. Fain, Los Angeles, CA (US);
Thomas Pierce, Pasadena, CA (US);
Daniel C. Fain, Los Angeles, CA (US);
Thomas Pierce, Pasadena, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention provides a method and system for identifying terms in a requested Web document which can be used to identify other web page documents in which the user is likely to have an interest. Terms on previously prepared lists are compared to the content of the Web page document, and where matches are found, mathematical techniques including linear regression can be used to determine the relevance of the textual term to the content of the page. This can be used to suggest other linked Web page documents in which the user is likely to have an interest. Where the prepared lists include a term that has been purchased by advertisers, and there is a match for that term on the Web page document, an ad which is likely to interest the reader can be displayed on the requested Web page document, and can include a link to the advertiser's web site.