The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 16, 2010
Filed:
Mar. 11, 2005
Joshua T. Goodman, Redmond, WA (US);
Christopher A. Meek, Kirkland, WA (US);
Carl M. Kadie, Bellevue, WA (US);
Joshua T. Goodman, Redmond, WA (US);
Christopher A. Meek, Kirkland, WA (US);
Carl M. Kadie, Bellevue, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
The subject invention provides a unique system and method that facilitates propagating selected advertisements among users of interactive services. Interactive service users can be targeted for specific types of advertisements for particular products or services. When a user selects at least one advertisement for more detailed viewing, the advertisement can be distributed to or shared with one or more other users. These other users may be part of the original user's social network. Thus user-selected advertisements can be shared among users who are familiar with each other's current or future interests. In some cases, user-selected advertisements can replace system-selected advertisements. As a result, advertisers can benefit from increased exposure of and interest in their advertisements.