The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 05, 2010
Filed:
Apr. 24, 2007
Davesh Patel, Cupertino, CA (US);
Bruce Campbell, Hertfordshire, GB;
Soren Riise, London, GB;
Martin Barnes, Essex, GB;
Davesh Patel, Cupertino, CA (US);
Bruce Campbell, Hertfordshire, GB;
Soren Riise, London, GB;
Martin Barnes, Essex, GB;
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention is directed towards systems and methods for identifying advertisements responsive to one or more historical queries generated by a given user. The method of the present invention comprises annotating a profile for a user with information associated with one or more historical queries generated by the user. The profile associated with the user is retrieved, the profile indicating one or more historical queries previously generated by the user. One or more advertisements are identified as responsive to a selected historical query maintained in the profile of the user. The one or more advertisements previously displayed to the user in response to the selected historical query are identified. The one or more advertisements identified as not previously displayed to the user are thereafter displayed.