The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 29, 2009
Filed:
Nov. 04, 2003
Hélène Bouilloux-lafont, Issy les Moulineaux, FR;
Oliver Bister, Boulogne Billancourt, FR;
Franck Bachet, Houdan, FR;
Axel Taldir, Savigny sur Orge, FR;
Hélène Bouilloux-Lafont, Issy les Moulineaux, FR;
Oliver Bister, Boulogne Billancourt, FR;
Franck Bachet, Houdan, FR;
Axel Taldir, Savigny sur Orge, FR;
THOMSON Licensing S.A., Boulogne-Billancourt, FR;
Abstract
A method for selecting advertisement in a Set Top Box (STB) of a television network comprises receiving advertisement selection information for one or a plurality of advertisement associations. Each advertisement association associates an advertisement space with an advertisement. The advertisement selection information corresponds for each advertisement association to a value of probability for selecting the advertisement for the advertisement space. A selection of an advertisement for a determined advertisement space is triggered and a random value or a pseudo-random value generated. An advertisement is selected using the random value or the pseudo-random value, by selecting a determined advertisement association that associates an advertisement with the determined advertisement space and for which the corresponding advertisement selection information has a value of probability that relates to the random value or the pseudo-random value. The advertisement associated in the determined advertisement association is used.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile